Unless you live under a rock, you already know about the tsunami that hit Japan last week, and the devastation it caused to thousands and thousands of people.
The tsunami has also directly affected the motorcycle industry. Four of the biggest manufacturers of motorcycles are Japanese companies: Honda, Yamaha, Kawasaki, and Suzuki. Suzuki and Honda have temporarily suspended production at their plants. Honda, however, is doing more than just working to get their operations back in order.
According to a press release on Honda’s website, the company will temporarily cease production at many of its plants, including those areas that were physically damaged by the tsunami. Honda also promised to provide 300 million yen (about $3.7 million) toward the relief and recovery effort, as well as provide 1,000 generators and 5,000 gas canisters. Personnel will also be sent out to help show people how to use the generators.
We applaud this immediate, positive reaction from Honda. Four million dollars and one-thousand generators won’t mean much to Honda’s bottom line. But it will certainly mean a lot to those people it helps. We hope that the other companies follow suit, and step up to help those whose lives have been devastated by this disaster.